Recently Chief Secretary, chaired a meeting of all the stakeholders including tourism players from Jammu to seek their suggestions for optimal utilisation of tourism potential of this region especially in the wake of nearly one crore pilgrims visiting Shri Mata Vaishno Devi Shrine (SMVDS) in Katra.
He sought suggestions from the representatives of hoteliers, transporters and other tourism players about the ways and means to attract these pilgrims coming to this shrine to other religious or tourism destinations spread across the region.
He said that the tourism players too had a role to play in promoting places in and around Jammu. He suggested them to come up with concrete suggestions and plans for each of the destination. He advised them to frame two, three or four day packages based upon the potential and intensity of each place.
He asked them to look into a mix of activities in each package inclusive of spiritual, eco-tourism, leisure, cuisine, culture and adventurous aspects. He enjoined upon them to offer several baskets along with Shri Vaishno Devi Yatra so that people are able to choose as per their choice and inclination.
He urged them to look for creation of a lot of promotional content as we have different success stories to guide us. He maintained that the continuous uploading of content over social media besides other promotional campaigns is definitely going to bear fruits over time.
He committed that the government would extend all kind of support to realise the objectives.
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