As the scorching summer heat intensifies, Pahalgam, a picturesque town in Kashmir, is witnessing a unique trend. Locals from the plains are flocking to this cooler retreat, but what’s striking is that Kashmiris themselves are now becoming tourists in their own land. With the rising temperatures, many Kashmiris are seeking refuge in the cooler climes of Pahalgam, treating it as a vacation spot.
This phenomenon highlights the changing dynamics of tourism in Kashmir, where locals are now exploring their own region for leisure and relaxation. The breathtaking beauty of Pahalgam, with its lush green meadows, majestic mountains, and serene lakes, is attracting Kashmiris who want to escape the heat and unwind. As they stroll along the Lidder River, visit the Betaab Valley, or take a pony ride through the picturesque landscapes, they are rediscovering the charm of their own homeland.
As Kashmiris become tourists in their own backyard, they are discovering the hidden gems of their region. This trend not only promotes domestic tourism but also provides a unique opportunity for locals to reconnect with their own heritage and culture. Pahalgam, with its stunning natural beauty, is emerging as a popular destination for Kashmiris seeking a cool retreat from the summer heat.
The influx of local tourists in Pahalgam is also expected to boost the local economy, as hotels, restaurants, and shops cater to the growing demand.