Tourism Potential

Huge upsring in the tourist arrivals has indicated that the bookings for Kashmir will remain intact till winters.

Recently Lieutenant Governor addressed ‘J&K Tourism Development Conclave’, organized by J&K Tourism Department, in Srinagar.

We must lead the country by ensuring mandatory quality standards through the quality certification mechanism for facilities and resources in the tourism & hospitality sector, the Lt Governor said.

He provided valuable inputs on brand-building and promotion of J&K’s tourism sector through innovative marketing, IT and digital tools.

In the past few years, we have witnessed unprecedented tourist influx to the UT. Ease of Travel for tourists, high customer value and professional & skilled manpower are some of the areas we must focus on to strengthen this sector, the Lt Governor said.

He called for strategic collaborations of administration, community, travel trade and industry players for value addition and enhancing the experience of tourists.

He emphasized on time bound implementation of suggestions and inputs received from experts and stakeholders during the conclave.

During the two-day Tourism Development Conclave-2024, the participants will deliberate on strategies, development models and innovative approaches to promote sustainable tourism practices in J&K.