While Jammu and Kashmir has huge tourist potential but most of it is untapped and the infrastructure is to be enhanced in order to attract tourists here.
Due to the covid lockdowns there has been a sharp decline in the tourist traffic especially to Kashmir valley and after the cases have receded, the government is trying to bring back tourists here.
In this connection recently a senior officer of the tourism department held an online interactive session with travel trade representatives of West Bengal.
The government has apprised the travel trade representatives about the SoPs and steps taken by the Department for a comfortable and safe stay of tourists in J&K.
Government has recently said that already more than 95 % tourism stakeholders here have been vaccinated against Covid-19 and capacity building programmes have been held at various tourist destinations for stakeholders like hoteliers, ponywallas, tourist guides etc for conducting tourist business post Covid-19 pandemic.
The government has an eye on the potential tourists from West Bengal especially in the coming autumn session as they used to come to Kashmir in large numbers during the pooja holidays.