Rural Tourism

Government of Jammu and Kashmir is mulling to help the rural unemployed youth to earn from the rural tourism and in this direction they have recently signed MoU with OYO to introduce rural tourism in a big way.

While reviewing the progress of the tourism sector Chief Secretary of Jammu and Kashmir asked the tourism department to explore more ways of developing rural tourism in synergy with Mission Youth, J&K, so that the rural youth get self employment through the ‘Home Stay’ programme recently initiated by the J&K government. He further directed them to start ‘One Activity a day’ in every tourist destination from March this year to give more recreational options for the tourists as well as locals visiting these places.

He asked the officers to launch a ‘Two Seasons-Two Crops’ campaign across the valley so that no area remains under single crop cultivation and maximum production of different varieties is obtained. He also asked them for 100% distribution of Soil Health cards so that people get aware about the productivity of their land and proper sowing of crops as per soil health.

He impressed upon the officers to ensure completion of all ongoing works within prescribed timelines. He cautioned that no lackadaisical approach shall be entertained while executing these works.

He directed the officers of district administration and traffic police to develop alternative routes for decongestion of traffic in and around the city.