The Union Government has been trying to revive tourism in all the sectors and has recently held a conclave and has asked the travel agents along with other tourism players to work more on the ground so that the industry revives on the ground.
The inaugural session was attended by President, Association of Domestic Tour Operators of India, P P Khanna, Chairperson, Travel Agents Association of India, Jyoti Mayal, Director, Indira Gandhi National Centre of Arts, leading tourism players from across the country and officers and representatives from several States and Union Territories.
He visited the stall of JK Tourism Department and evinced keen interest in the publicity material put on display. He was briefed by the officers from the Department about the 75 new destinations put recently on the tourist map and their promotion being done by the Department.
In a series of technical sessions, officers from the Department briefed the delegates about the recovery and revival modules undertaken by the Department in close coordination with the local stakeholders, the new initiatives taken by the Department, new opportunities, diversification of tourism products, emerging adventure and heritage potential and other aspects of J&K’s tourism sector.
Chief Executive Officer, Rajouri Development Authority, Vivek Puri and Deputy Director, Tourism, Kashmir, Ahsanul Haq Chishti are representing the Department in the conclave.