The Government of Jammu and Kashmir is focusing on new tourist destinations in Jammu and Kashmir and they have identified 75 new villages for the same.
The villages to be covered under the programme are being selected on the basis of their rural tourism potential in consultation with the Tourism Department by an expert committee of Mission Youth.
The scheme has the twin benefit of promoting rural tourism and employment generation for local youth. The gamut of financial assistance worth Rs 10 lakh including Rs 8.50 lakh from banking partner, Mission youth J&K will provide an amount of Rs 1.5 lakh or 15% of project cost (whichever is minimum) as special upfront incentive (subsidy) under the scheme. Moreover, the beneficiary must be unemployed and registered with the concerned District Employment and Counseling Centre.
The initiative is destined to promote home stays across the UT and will strengthen the rural economy in the region, turn youth into entrepreneurs besides empowering women by offering them numerous opportunities of employment.
The J&K administration through Mission Youth has embarked on a task to rejuvenate and transform more than 75 villages in the Union Territory by promoting tourism and giving sustainable employment to youth.
The government has launched this program to celebrate and commemorate 75 years of Independence under Azadi Ka Amrit Mahotsav under the Mission Youth which will work towards giving a facelift to 75 villages that are already famous for their historical background, picturesque landscape and cultural importance.