There have been a lot of changes in the tourism policy of Jammu and Kashmir and the recent rush of tourists is being attributed to such change.
The tourism department has developed various tourist circuits across J&K, laying special focus on adventure tourism, trekking activities, pilgrimage sites, water sports and other popular ventures.
The tourism department is emphasizing the introduction of innovative measures for promotion of the tourism sector by tapping its immense potential to the fullest.
Concerted efforts are being made to promote sustainable destinations and developing unexplored places of tourism potential while branding J&K in the international tourism circuit.
Lieutenant Governor, Manoj Sinha, recently launched J&K Tourist Village Network under Mission Youth, maintained that. We should never forget that every tourist destination has its own strengths and all we need to do is to focus on involving local communities, creating sustainable tourism and addressing the needs of tourists. The initiative is aimed at transforming 75 villages of the UT known for historical, picturesque beauty, and cultural significance into tourist villages.
He said that the youth-led sustainable tourism initiative will strengthen rural economy and community entrepreneurship, empowering youth and women by providing direct and indirect employment opportunities.