New tourist policy

Government has started a new tourism policy to get people into Jammu and Kashmir for sports activities. In this direction even the J&K Sports Policy is encouraging for sports tourism.

The existing skiing facilities for training as well as leisure games at Gulmarg are being developed at par with international standards. Apart from this, a specific focus for skiing infrastructure development is a thrust initiative at Pahalgam and Sonmarg as these are also high snowfall receiving regions. Regions like Gurez and other smaller villages with several scenic spots can be developed as nature walk, trails, rock climbing with single focused sport activity. This will enable creation of experience destinations and boost the economy alongside providing employment opportunities. Besides, up-gradation of training facilities and curriculum in mountaineering related courses is being done using upgraded techniques, infrastructure and methodology. JK Sports Council in collaboration with the tourism department encourages international golf competitions so that golf tourism is given a spurt. Other districts in the UT are being explored for developing golf as a sport. The Directorate of YSS in collaboration with the Golf Development Authority and tourism department is working to involve school children as well. The aim of Jammu & Kashmir Sports Policy 2022 is ‘to create a dynamic, inclusive, competitive and innovative environment that enables and empowers the citizens of Jammu & Kashmir to experience and benefit from a strong sports culture.