Rural Livelihood Mission

Rural Livelihood Mission

Rural Livelihood Mission is on the path of empowering not only the rural youth but also the women. They have recently launched home stays in the rural areas for the economic growth of villages at the ground level.

Jammu and Kashmir Rural Livelihood Mission (JKRLM) to offer end-to-end solutions that would transcend beyond just listing of home stays on its platform. It includes identification of the homes, their audit, transformation and civil work, transfer of technology, training of homestay owners, branding and marketing etc., it was informed.

Commenting on the developments, Sh Ritesh Agarwal, Founder, OYO, said “We are honoured to be a part of the “Crown of Incredible India” project which was inaugurated by the Hon’ble Lt Governor in February of this year. These homestays are a testimony to the vision of our Hon’ble Prime Minister and the Hon’ble Lt Governor to widen and deepen the prospects for tourism in the country, provide sustainable livelihood to the rural community and also empower women. OYO is committed to play a meaningful role in strengthening the tourism potential in J&K with an innovative and collaborative approach”.

Dr Shahid Iqbal Choudhary, Secretary to the Government, Tribal Affairs Department, and CEO Mission Youth, said that the government with its various schemes and programmes are reaching out to youth and women to realize the vision of inclusive development. He informed that J&K Government with OYO group has established 280 home-stays in the UT.

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