Aajeevika Mela

Aajeevika Mela


With the focus on empowerment of women, J&K administration is busy creating conditions better for their lives especially in rural areas.

Recently Lieutenant Governor, Manoj Sinha inaugurated 11-day long SARAS Aajeevika Mela at the Aquaplex Crown Bagh-e-Bahu.

He congratulated the J&K Rural Livelihoods Mission (JKRLM) and Department of Rural Development & Panchayati Raj for inviting Self-Help Groups women entrepreneurs from across the country. The exhibition is the largest gathering of rural women Self-Help Groups from 15 States/UTs to showcase their skills and build the linkage with bulk buyers.

Women entrepreneurs will be the main sustaining force of socio-economic growth. SHGs have been doing praiseworthy work in supporting women artisans and entrepreneurs in rural areas.

He said the first budget of Amrit Kaal has given priority to the women. As many as 81 lakh Self Help Groups will be enabled to reach the next stage of economic empowerment through formation of large producer enterprises, he said.

He also shared the efforts of the government to promote women entrepreneurship in J&K UT.

Various new schemes like Saath, Hausla in J&K UT, aims to assist Self-Help Groups to enhance their business, training and support for better packaging, branding and marketing so they can scale up the operations to serve the consumer markets across the country.


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