Film Policy

In order to give a boost to tourism in Jammu and Kashmir, the government has been working on many aspects and now the focus is on the shooting of the films in Kashmir and other places.

With the launch of the new J&K Film Policy in 2021, Jammu and Kashmir has emerged as the favourite shooting destination for film industry and permission has been granted for shooting of more than 150 films and web series in less than two years.

Jammu and Kashmir as a tourist destination is now being promoted on all possible global forums and that is the reason it witnessed highest-ever tourist footfall and air traffic in recent years.

After registering a record tourist footfall this year, mainly in leisure and adventure tourism due to sustained efforts of the Tourism Department and the stakeholders during the last two years, Jammu and Kashmir is now opening to MICE tourism.

Over the past couple of months, many corporate delegations have visited Kashmir and many more are planned for the coming seasons. Executives from travel giants visit the Valley with their clients and thus Kashmir is emerging as a corporate tourist destination also.

Jammu and Kashmir has all adequate infrastructure, services and tourism package required for MICE tourism and Department is working in a holistic manner to attract tourists in all segments through a whole range of promotions, road shows, and events besides the introduction of new adventure activities and destinations to sustain the interest of visitors is also being done by the Administration on regular basis.