In the first two months of this year 2.5 lac tourists have visited Jammu and Kashmir and the footfall is going to increase.
Recently Secretary Tourism said that J & K is an all season tourist destination and the government needs to uplift to tap its potential fully.
He was recently reviewing departmental working and asked officers to achieve set targets in time.
He stated that Jammu and Kashmir is an all season tourist destination and there is a high need to uplift the department with the changing times to tap this immense tourism potential to the fullest.
He said this while chairing a marathon meeting held to review the functioning of Directorates of Tourism Jammu and Kashmir, Mubarakh Mandi Heritage Society (MMHS), Jammu and Kashmir Tourism Development Corporation (JKTDC), Jammu and Kashmir Cable Car Corporation (JKCCC) and SKICC at Civil Secretariat here.
The meeting was attended by Executive Director, Mubarakh Mandi Heritage Society, Deepika Sharma, Director Tourism Jammu, Vivekananda Rai, MD JKTDC, Minga Sherpa, Director Tourism Kashmir, Faz Lul Haseeb, MD JKCCC, Ghulam Jeelani Zargar, Director SKICC, Javid Bhakshi, Special Secretary Tourism, Director Finance Tourism, Joint Directors, Deputy Directors and other senior officers of the department both in person and through video conferencing.
He had a comprehensive review of performance and functioning of all the agencies with an aim to assess the progress made by these organizations in execution of different ongoing works as well as in promoting tourism in the region and identify areas where improvements can be made.