Agro food festival

Chief Secretary of Jammu and Kashmir recently virtually inaugurated the first edition of ‘J&K Agro and Food Fest 2023’ along with a Buyer-Seller meet being organised by Jammu and Kashmir Trade Promotion Organization (JKTPO), in collaboration with the Trade promotion Council of India (TPCI) organised at SKUAST, Jammu.

It was attended by more than 24 buyers from countries like Canada, Kuwait, Oman, UAE, Qatar, Bangladesh, Ireland and Saudi Arabia. The event also 50+ buyers from various parts of India, whereas more than 80 sellers from various districts of UT participated and showcased their products from the Agro-food sector. This gave sellers the chance to highlight their products and build relationships with new clients/buyers.

The UT based products included Basmati, Honey, Red chillies, saffron, Pecan Nuts, dry fruits, spices, kahwa, Spices, Anardana, LemonGrass Oil, Apples, Dry Fruits Rajmah Amla and Mushroom etc  were put on display by the exhibitors. The event ensured great insight into the demand and likeability of these products. It also encouraged the participating exhibitors to further participate in such outreach exercises.

This event is an opportunity to facilitate business-to-business (B2B) with domestic and international buyers and business-to-consumer (B2C) interactions. It will offer opportunities for networking, lead generation, and collaborations between industry professionals. The event is expected to boost trade domestically and internationally, thereby expanding economic prospects and strengthening trade ties with other countries.