Many products from Jammu and Kashmir have received global recognition and boost because of GI registration.
In order to provide the global market to these products, the central government and J&K administration have worked hard in this direction.
Recently ‘Basohli paintings and Pashmina’ have received GI registration to prevent counterfeiting and to ensure access to the global market.
Recently Lieutenant Governor Shri Manoj Sinha visited Purthu and participated in the ongoing Basohli Mahotsav. He joined the large number of enthusiastic citizens to celebrate the rich heritage of Basohli.
He congratulated the J&K Administration and Indira Gandhi National Centre for Arts (IGNCA) for their collective endeavour to popularize the cultural and historical identity of the region and ingenuity of Basohli’s craft and art.
He said the unique endeavour is aimed to promote workmanship of artists and weavers so that their priceless products are acknowledged and admired globally.
I am extremely grateful to every stakeholder for their contribution in making Basohli Mahotsav the cradle of unique cultural and artistic heritage of the country, he said.
He reiterated the commitment of the UT Administration to provide all necessary assistance for promotion of Basohli paintings, Pashmina and other local niche products.