Renewed plan

The J & K tourism department is working on a renewed plan to make J&K a world famous tourist destination.

Recently Chief Secretary Jammu and Kashmir in a meeting called to take a peek into the renewed tourism development plan.

Commissioner Secretary, Tourism, Yasha Mudgal elucidated several aspects of this strategy under development for the cognizance of the Chief Secretary.

During this meeting it was made out that the Department is in a process of working out different progressive concepts for substantial increase in footfall to our tourist destinations and making J&K hub of tourism all over the country.

Among several other initiatives, the department is contemplating to take up projects in Public-Private Partnership (PPP) mode in both the divisions for increasing tourist footfall to such locations besides adding a variety of activities to perform there.

It has also decided to conduct a 3-day conference inviting high profile domain experts in areas including Administration, Hospitality, Tourism Academia, eco Tourism, IT, Travel Trade Associations, Film and Industrial sectors.

It further intends to hold shows like Grand F4 Car shows in association with private players. The department in order to showcase the stunning beauty of J&K wants to create a brand ad film and song of its own featuring it as a premier tourist destination in India besides having a brand ambassador of high repute promoting the brand J&K all over the world.